A corpus-based approach to the conceptualization of the economy in business English press

Authors
Maria-Crina Herțeg - 1 Decembrie 1918 University of Alba Iulia, Romania
Abstract

The paper attempts to explore different conceptualisations of ECONOMY in British business English press. Our approach is based on corpus, we incorporated a corpus encompassing business articles retrieved from British quality press ranging from 2013 to 2016. In our investigation, we rely on previous research on the figurative aspects pertaining to business discourse.

The conceptual metaphors were identified with the help of concordancing programs, headwords from different source and target domains were inserted in the concordancing program and the findings were manually processed. In certain cases, linguistic metaphors processed with the help of concordancing programs do not necessarily embody conceptual metaphors, these are mainly revealed through manual processing. The findings draw on the fact that figurative uses and conceptual metaphors easily percolate business English discourse. We are aware of the limitations of this research as the study cannot encompass all the categories conceptualising the economy. To this end categories such as ECONOMY IS WAR, ECONOMY IS AN ANIMAL, ECONOMY IS A CONTAINER, ECONOMY IS A LIQUID will be the subject of future research.

Keywords
Business English press; Conceptual metaphors; corpus; Source domain; Target domain.
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THE GUARDIAN

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Walker, S., Rushe. D., Stein, C., Stephen, C., Brodzinsky, S., Miles, H., Dehghan, S.K., & Elliott, L. (2015, December 30). Recession, retrenchment, revolution? Impact of low crude prices on oil powers. The Guardian. https://www.theguardian.com/business/2015/dec/30/oil-iran-saudi-arabia-russia-venezuela-nigeria-libya

 

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THE TELEGRAPH

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Critchlow, A. (2014, August 31). Rising prices and bad weather hit growth in British public cycling. The Tour of Britain starts next weekend, but industry experts say the much-heralded bike revolution has not happened. The surge in interest in cycling has so far had a mixed impact on the cycling trade. The Telegraph. http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11067090/Rising-prices-and-bad-weather-hit-growth-in-British-public-cycling.html

 

Evans-Pritchard, A. (2013, January 1). Stocks to soar as world money catches fire, Calvinist Europe left behind. Bears beware. A monetary revolution is underway. The Telegraph. http://www.telegraph.co.uk/finance/comment/ambroseevans_pritchard/9773911/Stocks-to-soar-as-world-money-catches-fire-Calvinst-Europe-left-behind.html

 

Khan, M. (2015, October 16). Portugal’s Socialists poised to form new Left-wing government. Party leader Antonio Costa says he can offer stable government, with suggestions he will form alliance with extreme Communist and anti-euro parties. The Telegraph. http://www.telegraph.co.uk/finance/economics/11937638/Portugals-Socialists-poised-to-form-new-Left-wing-government.html

 

Ruddick, G. (2013, September 12). ‘How can you have a recovery when people are getting poorer?’ Recovery? What recovery? That appears to be the message from the retailers who have updated the market on trading this week. The Telegraph. http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10305897/How-can-you-have-a-recovery-when-people-are-getting-poorer.html

 

Wallace, T. (2015, October 19). Small firms hope for banks’ stranglehold to be smashed open. The Competition and Markets Authority could force banks to make it easier for small firms to jump ship if they are unhappy with their service or can get a better deal elsewhere. The Telegraph. http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/11940822/Small-firms-hope-for-banks-stranglehold-to-be-smashed-open.html

 

Warner, J. (2013, February 25). Trillion pound cash mountain to the rescue? It’s unwise to bank on it. Meaningless though it might otherwise be, the downgrade in Britain’s credit rating at least acts as a reminder of just how deeply mired in post-crisis gloom the UK economy really is, and quite how difficult extracting the country from the ruination of more than a decade of banking excess and burgeoning social spending commitments is proving. Make it easy and enjoyable for your customers to spend more. The Telegraph. http://www.telegraph.co.uk/finance/comment/jeremy-warner/9893496/Trillion-pound-cash-mountain-to-the-rescue-Its-unwise-to-bank-on-it.html

 

Warner, J. (2014 December 16). To save itself, Greece must exit the euro. A Syriza election victory threatens default and disorderly exit from the euro for Greece. This would be a disaster for all. But done properly, the reintroduction of sovereign currencies within the eurozone would provide a bright new beginning. The Telegraph. http://www.telegraph.co.uk/finance/comment/jeremy-warner/11297667/To-save-itself-Greece-must-exit-the-euro.html